tag:blogger.com,1999:blog-1949138190662570201.post359722178548402066..comments2023-07-13T09:03:55.396-07:00Comments on tst ink: Design mattersTeri Slavik-Tsuyukihttp://www.blogger.com/profile/00654672521048039171noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-1949138190662570201.post-4948634750342117412011-09-07T10:37:46.016-07:002011-09-07T10:37:46.016-07:00Thanks! Those are some great points. I am working ...Thanks! Those are some great points. I am working on the brand for my company and have been following different <a href="http://www.brandcaddy.com" rel="nofollow">brand identity guidelines</a> to do it. I'll certainly keep some of those suggestions in mind when doing the logo.RHursthttps://www.blogger.com/profile/01339829741762971657noreply@blogger.comtag:blogger.com,1999:blog-1949138190662570201.post-7557722066137399262009-03-15T12:44:00.000-07:002009-03-15T12:44:00.000-07:00Great companies are like zealots who focus intense...Great companies are like zealots who focus intensely on the kind of customer experience they want their product or service to create. They are incredibly intentional about that experience and no detail is too small. <BR/><BR/>Today that is the only kind of brand that matters. The rest is eye candy, or the subject of many books that explain, "unpack" and torture things like brand vision, brand equity, brand image, brand this...<BR/><BR/>Great companies have great brands, because everything they do is connected to the answer to the same central question: What do I want my customers to feel after they have bought my X, Y, Z? How does my store support that? How about the people they talk to on the phone? Or the way my Wenb site functions? Or even the language on the packaging (if my product has packaging). <BR/><BR/>More than ever today people justify their purchase decision with reason, but they stay connected through emotion.tstinkhttps://www.blogger.com/profile/05378015095024762205noreply@blogger.comtag:blogger.com,1999:blog-1949138190662570201.post-67496307157803431002009-03-11T23:56:00.000-07:002009-03-11T23:56:00.000-07:00Thesis = brand is dead. overused. over-branded, as...Thesis = brand is dead. overused. over-branded, as it were. Like mission statements, visions, brands are the new corporate dodo bird.<BR/><BR/>Branding has become a panacea for a lack of corporate integrity. But like Dumbo didn't really need a feather to fly, great companies don't need a great brand to be great. Their greatness makes them fly.Maryhttps://www.blogger.com/profile/02541659521465550935noreply@blogger.comtag:blogger.com,1999:blog-1949138190662570201.post-50137818049788028252009-03-11T22:42:00.000-07:002009-03-11T22:42:00.000-07:00If you mean the "brand" as a product, a finite pla...If you mean the "brand" as a product, a finite place in time, a marketing construct, a thing to be achieved, then I agree. <BR/><BR/>If you mean the intentional design of specific experiences and touch points to clearly and meaningfully communicate the promise you make to your customers, then I disagree. Those design-focused and customer centric companies that do it well, in every touch point will always rise above the rest, be memorable and have more value. <BR/><BR/>Let me hear your thesis again?Teri Slavik-Tsuyukihttps://www.blogger.com/profile/00654672521048039171noreply@blogger.comtag:blogger.com,1999:blog-1949138190662570201.post-91994161204616617832009-03-11T11:56:00.000-07:002009-03-11T11:56:00.000-07:00I wrote a great post about brand and I included al...I wrote a great post about brand and I included all kinds of big words and great theories and I agreed and disagreed and it was otherwise brilliant.<BR/><BR/>But it melted when I tried to post.<BR/><BR/>The thesis was this: the "brand" is dead.Maryhttps://www.blogger.com/profile/02541659521465550935noreply@blogger.com