Sunday, October 24, 2010

Harvest Festivals. Community. Simple pleasures.

Today at the Del Mar Fairgrounds I joined what seemed like thousands of others interested in hand-crafted arts and crafts, artisanal food and baked goods, toys carved out of wood, unique metal jewelry, original music and every other thing like these you can imagine, typically found at the world's best street fairs. I admit, I expected to find a bunch of older ladies, hair done up, looking for quilts, silk flowers, and selling things that had no practical use at all. My mind's stereotype was pleasantly blown.

The vendors were as diverse at the world in which we live - young, old, gay, straight, Americans, immigrants, families and eclectic individuals whom I imagined live in funky outposts in small town Arizona or New Mexico, or coastal California towns no one has ever heard of.

It was packed. And it was cool. There was a happiness and peace in the air. Those of us buying were doing something "good", supporting local artists directly, and those who were selling were clearly proud of their creations, many very in touch with the ebbs and flows of this crazy world we live in, like the silver pendants with motivational sayings designed to make you feel ok about "making it through", or the belt buckle switchblade knife combo that comes with a card quoting the penal code appropriate to a concealed weapon (it is not one ... apparently one inch more and it would be), or the cupcakes made with some famous ingredient used by the native Americans that promote energy and are appropriate for vegans, or every kind of fruit and herb-infused olive oil imaginable.

I have been to many street and craft fairs, and this one was the best. I was struck by the energy, and the fun everyone was having supporting the artisan movement. It didn't feel like a Sunday afternoon for old ladies who drive beat up gold cars too slowly. And it made me reflect again on "community" and what it means.

Two years ago we asked our home shoppers how they spent their free time. Almost 50% said "dining out". Today, that has dropped to just over 10%. Glad I am not in the restaurant business... And in answer to that same question about free time, two years ago just 2% said "spending time visiting friends and neighbors in my community". Today that number has increased more than five times.

Maybe there's a correlation, maybe not, but there's a line in a song somewhere about enjoying what you have, not wanting what you don't. If ever there was a time to just turn it down a notch and enjoy what's right around us, including the creative gifts of others, it's now.

Tuesday, October 19, 2010

Is it just a cycle - or has it changed forever?

At the ULI Fall Conference last week there was a lot of talk about things like, "when will it come back?" or "when will it return/recover to what was?".

Understandable questions for so many who spend their time and lives creating communities and building real estate. I think this question though is a moot point. The premise behind it is the real estate business is cyclical, beholden to the ebbs and flows of the economy, the political economy, job creation/retraction. So we are all wondering when these conditions will improve. In my humble opinion, that is the right question. But wondering when it will "come back" and the American consumer will go back to consuming like before is not as relevant as spending our time trying to understand how this American consumer will fulfill the belief in personal attainment, and opportunity, in a world that has forever changed.

The convergence of a number of factors - technological, environmental, demographic, gender roles, and global economics - have all dramatically changed our culture and our society, and forever altered the way we live, relate, consume and express ourselves. I think if we stop looking backwards and look at what is we would mostly all agree with that. AND, what has not changed is the American consumers' belief in opportunity, and their ability to create a future of their own making. The two are not mutually exclusive. I think more can be learned and gained about looking forward to the cues and signs from this new reality than worrying about the loss of old.

It's an exciting and motivating time to be alive!

Saturday, September 25, 2010

The Changing Customer ...

I'm preparing for a panel presentation at ULI (Urban Land Institute) next month. Our topic is basically about the changing consumer, what trends we are all seeing and how our various businesses are responding. With every new thing we are trying, what's working and what's not, and maybe a little bit about why.

The thought that occurs to me is for at least the past 3 years we have been talking, writing, hearing about the "changing customer". Like it's some kind of new permanent state, or new absolute - this "changing" customer. The changing customer is not the same as s/he was 3 years ago, and will not be the same next month. I think we need a new moniker for this illusive person.

The customer as of September 2010, versus the customer of April 2010. In the residential real estate business those are two different people. And what will they be like in December of this year? Fun to think about. There's no magic pill, other than SPEED of thought, and flexibility in approach. And the need to look outside ourselves, really, and deeply at this customer. I know that to be true - we don't have the answers inside the walls of our offices or boardrooms. They are out there in the marketplace to be observed and participated in.


Sunday, May 23, 2010

The Web is to Cities What Apple is to Suburbia

I love the Sunday NY Times, not only for my "me" time with a good cup of coffee and some fine writers who make me think, but also for the Book Review and The New York Times Magazine. Today's Magazine did not disappoint, and Virginia Heffernan's feature, "The Medium" drew some thoughtful and thought-provoking parallels between the Web and cities, and Apple and suburbia. Given that much of my life right now is devoted to how people live, what they care about in communities, and working with teams to build these communities, AND yes I am an Apple devotee - this was a must read.

Here's the link for those whose attention in piqued:
http://nyti.ms/9jM0Rq

The basic gist is the "open" Web is like urban centers, full of the unexpected, the gritty, the sometimes not clean sides of life, and with the advent of the iPhone and now the iPad, Apple is enabling Web users to avoid the urban decay of the big wide open Web and head to the suburbs. The App store lets users self-select their experience, behind walled gardens of better developed "user experiences" where everything is neat, cute and orderly.

Her overall premise? The Web is being "stratified" with pay walls, subscription access and privacy settings and other ways of controlling the experience. This makes users feel safe. The parallel she draws (though not totally stated overtly) is that suburbia is one of society's physically stratified places. Safe, clean and away from what many consider the decay of inner city urban living. Life is never this black and white for sure, but it's an interesting metaphor.

She says 50 million people are on their way to quitting the open Web entirely (the current number of iPhone and iPad users), and warns: "By choosing machines that come to life only when tricked out with Apps from the App Store, users of Apple's radical mobile devices increasingly commit themselves to a more remote and inevitably antagonistic relationship with the Web."

Now, were creating communities NOT my business I hope I would still see this metaphorical stretch a little fatalistic! The parallel here is of course that people who choose to live in the suburbs are committing themselves to an inevitably antagonistic relationship with urban life, or that their suburban life comes alive only when "tricked" by the creations of suburbia - private amenities, walled access, and god forbid a gate to keep out interlopers! I'm probably carrying the link too far (let's hope!) but what I see in suburbia all over the country is new models of community, new styles of home product, and shifts in demographic and lifestyle characteristics of the people who are moving there. It's no longer the traditional families who live here (where "family" means you must have children) and where mom stays home and everyone lives in a single-family house with the garage out front.

Suburban living today is every kind of family you can imagine, and more new ones being created each day. And it's more and more about every kind of home product too, smaller homes, attached homes, townhomes, walk ups, live/work homes, and homes where multiple generations live together. Just like in cities. All these shifts and many more to come are forever changing the character of suburban living.

So maybe the real take away is that the proliferation and accessibility of Apps from the App Store and the growing stratification of the Web will simply be another additive alternative to our online world. Stratification, doesn't always have to divide - sometimes it just gives people more choice and ways to stay in control of their own reality. City or suburban dweller, open Web user or iPhone browser, I am pretty certain that's a desire we all share.

Anyway, it's a great read - she made me think.




Saturday, April 24, 2010

Context

It was Easter Sunday when the latest moderately big earthquake hit Southern California.
And then there were aftershocks for days and days. One on a Monday morning at about 4:15am that was big enough to make a cracking sound in the house and wake me up. Cool. For someone originally from the West Coast of Canada this living on the San Jacinto fault is a new adventure. And now, whenever we're in a building that shakes - maybe a train goes by, or an industrial boiler goes off, or some other thing happens - right away we look at each other and say, "Earthquake?".

Funny. I wonder how long this new context will remain at the front of my brain?

It's the same thing when you buy a new car. For the next few months you see more of the same car on the road than you had noticed before. And when someone does something that puts you out, that's what you remember the next time you see them. No matter what they do differently or better, you have that previous experience stuck in your brain.

So it seems context is a form of memory. That's just it - memory. But remember, it's not the only thing. Not every shake of a building means the earth is rocking and rolling. And that person you formed a singular opinion of, may not be singular at all.

Tuesday, April 13, 2010

To Reason .. or Not to Reason?

I am back on my animal bent again.
Reading a great book called "One Good Dog" as we speak, about a guy who was high up in corporate America, with a life that was all that, including a father-in-law with the last name Carrington and a daughter named Sterling. Well, he falls from grace, as is so often the case and ends up on the street (ok, a little cliche). Cutting to the chase, but not spoiling the story, he adopts a pit bull cross from an animal shelter. The metaphor is obvious - a man and a dog both down on their luck get together and figure out what they may have once had may not have been the true panacea. And they can create a life that really matters together anyway.

Chance (the dog) teaches him, and us, a thing or two about relationships, trust, honesty, dignity and dare I say respect. So much of this seems to be missing today as we are all harried and rushing from A to B to C to Z in the space of a single breath.

It's a good book - worth picking up.

It also spawned a conversation tonight about whether or not dogs have the capacity to reason. I am firmly on the side of yes they do. My youngest of 3 Standard Poodles, Tailor, after only ONE incidence of being invited outside to throw and retrieve a toy while I BBQd has decided now that when I go to the deck door with tongs in hand it is her cue to do what she was bred to do - retrieve!

Ok, so that's memory right? That's reason my friends. Cause and effect. She knows if I go to the door there's a good chance there's some fun in it for her. Just like every other smart dog you know who figures out when you pick up their leash it means a walk.

So yes, I believe our canine friends have the full capacity to reason. They also have the beautiful capacity which we seem to lack, of not over-complicating life.