tst ink: Olivia the poodle and her cat Jack's hug and ear lick love

Must Reads! ... Ink that made me think

"Branded Customer Service", Janelle Barlow & Paul Stewart - the best book I have read about how to actually deliver customer service using the filter of your brand's promise
"Different", Youngme Moon - great read, a mix of observations and laser-fresh insights into what being "different" really requires of a brand in this over-everything world
"Enchantment: The Art of Changing Hearts, Minds, Actions", Guy Kawasaki - awesome read and a fresh easy perspective from one of the visionaries behind Apple.
"Next Stop, Reloville - Life inside America's New Rootless Professional Class" Peter T. Kilborn - a great read on the subculture of Relos who move their lives every few years in pursuit of their next career move, but in so doing they impoverish their community ties
"The Age of Engage" Denise Shiffman - excellent book on social media marketing