Wednesday, May 20, 2009

Push or pull - who decides what gets produced, "We the consumer" or the teams producing?

This video monologue by Joseph Jaffe takes me way back to a question a prof in first year posed on a Media Communciations exam. Who controls the media? Do we, as consumers of it - viewers, listeners, readers? Or the media themselves? Do they make stuff that then gets picked up as cool? Or do we as consumers signal what we will accept and they follow?

The classic active vs. passive consumer question.

It's fun to know this question is still being asked. I don't know the answer. I'd like to believe we are all active consumers.

It's even more fun to think about it in light of consumer generated content online.

Check out his post from Jaffe Juice here:

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