Laetitia Winery Makes WSJ Top 12 list and Sends Facebook Friends a Special Offer

This week the WSJ released their Top 12 Wine Buys. Check it out at:
https://www.wsjwine.com/mge9/mge9_sub.aspx

One of the wines on the list is a Laetitia Chardonnay, from the Central Coast (CA for all you Canadians), a winery where we are wine club members. Ok so that's cool news enough, except Laetitia has taken this media event and tied it into their Facebook site and promoted it to their friends and fans. When they first joined Facebook in April they had 181 fans within about a week. Now they have over 1,000. And they are a small niche production winery on the Central Coast. Not Target. Or Starbucks. Or the Oprah Winfrey Show. Or (insert name of your fave pro sports team here).

They are a small, superb winery on the Central Coast that in my opinion has done a great job of using Facebook the right way - to share excellent news and to provide a special friends/fans only incentive just for being there.

Check them out on Facebook at:
http://www.facebook.com/profile.php?id=719694825&ref=profile#/album.php?profile=1&id=82067522124

I cut their message only in the off chance some one is not on Facebook so you could see it in action:

WSJ's BEST BUYS offered at FACEBOOK discount

Wednesday, May 27, 2009 at 8:59am

Each year the Wall Street Journal puts a panel of acclaimed wine critics together to pick the top 12 of “America’s Best Wine Buys.” This year the 2007 Laetitia Estate Chardonnay was selected among the 12 and, while the twelve wines selected didn’t include a sparkling selection, WSJ named the Laetitia Brut Cuvee the “Top Fizz.”

The WSJ/Facebook Offer (while supplies last!):
We are excited to share this accolade and for anyone who mentions Facebook in the tasting room or ordering by phone will receive:
- 20% discount on the WSJ wines AND residual purchases
- 30% extended to any club members when mentioning Facebook!
- Bonus: Buy 6+ bottles and receive complimentary ground shipping

How to Order:
Call in or drop by the tasting room and mention "FACEBOOK." If calling in, please direct your 'Facebook Offer' purchases to Kristin Kate Smith at direct line 805-474-7641.

Pricing:
Laetitia 2007 Chardonnay, normally $18, now $14.40 for Facebook and $12.60 for Laetitia Wine Club Members!
Laetitia Brut Cuvee NV, normally $22, now $17.60 for Facebook and $15.40 for Laetitia Wine Club Members!

If you are a friend or fan you get a great discount on their wine to celebrate their WSJ distinction.
Great strategy.
Authentic answer.
No fake paid bloggers.
No made up personas.
Just a great business connecting with their loyal following. Now isn't that "social media" at its best?