Following up on yesterday's post, here's the message I sent to Target today (more@Target.com). I will keep you posted on any response I receive, and when I receive it.
Hi Target types;
I loved the ad you ran in the NY Times yesterday. I hope you are sincere about wanting ideas for more things you can do for your loyal customers today, because I think it is in times like this when you can make a difference the most.
Here's my thought. It involves giving back to those who need it most. I know you already donate 5% of profits to local community efforts, which is awesome, but how about if you encouraged people to come to Target stores to donate clothing, household items in good order, etc. on one day each month and on that day they could receive a store credit of whatever amount made sense based on their donation to spend in your store that day? There are more people than ever losing their jobs, or getting their pay cut back, I think this could have a real impact. Target stores are a much more public place than say the local Goodwill drops, and you know as well as I that more people than ever, from all stripes, are coming to your stores looking to buy essentials at great prices. Why not make it easy to do 2 things - shop for those things you need, and give back to others all in one trip? You could control the cost to you by selecting one "Give Back Day" per month - make noise about it on Twitter and elsewhere, and there would be no way Wal-Mart or any other retailer could copy it.
What do you think? -teri-
In the meantime, Koose, great comment on yesterday's post. I can ALWAYS rely on you to dig up the source, no matter what the issue. For those of you who don't know him, meet David Kusumoto, well read, great writer and funny too.
http://davidkusumoto.blogspot.com/
Awesome letter. And thanks for the plaudit, TST! I only comment on posts that matter which are compellingly written. Your stuff is really addictive; and thanks for the introduction to the world of online publishing! -Koose!
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