Wednesday, April 27, 2011

Customers help design new product innovations at Lululemon

... and some tweaks to some old favorites. This, another observation from my recent visit to their Robson St. store in Vancouver, was particularly impressive. Much more than a one-sided token attempt to make themselves look like they care what you think, this simple low-tech chalkboard was a hive of insight.

"more flow-n-go tanks"

"mens CHIEF shirts"

"a wunder underpant with a groove waste band so it won't fall down"

"bigger chest pocket in men's hoodies for iphone (don't want to have to cram it)"

"Lululemon bathing suits"

Imagine the consumer research savings and the faster time to market this leading brand achieves through this simple approach. Not to mention the good will it engenders in customers who feel heard and given a chance to share their ideas.

This is brilliant, and another example of how Lulu lives their brand and creates an experience in every little detail to bring it to life in their own unique way.

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