Tuesday, April 26, 2011

Lululemon brand experience - alive, well, and meaningful in their Robson St. Vancouver store

Lululemon, the healthy lifestyle brand displays this fun, organic piece of advice outside the door to the change room in their Vancouver Robson St. store. I love it! As you shop for and try on Lululemon wear this message makes you stop and think about the small things you can do to live a healthier life (achievable with or without the $92 sweat pants/leggings you are about to buy). Totally on-brand. And not something you'd see down the street at the Roots store or the Nike store.

What it says to me, is this brand cares about their customers and about living their brand promise in every tiny little detail.

How many other branded environments have you experienced lately where you've felt that to be the case? I know I am anxious to check out a few of my favorite grocery stores now to see if this diagram proves true. I'm sure the likes of Paco Underhill, who has spent a lifetime studying store design and product placement could tell us why this is. But thanks go to Lululemon for pointing it out.

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