What it says to me, is this brand cares about their customers and about living their brand promise in every tiny little detail.
How many other branded environments have you experienced lately where you've felt that to be the case? I know I am anxious to check out a few of my favorite grocery stores now to see if this diagram proves true. I'm sure the likes of Paco Underhill, who has spent a lifetime studying store design and product placement could tell us why this is. But thanks go to Lululemon for pointing it out.