Friday, April 22, 2011

Plane Brain Manifesto

Plane time is thinking time for me. This morning the flight that afforded this brain time was to Seattle, then on to Vancouver to see the family for Easter - the nieces, and nephew - can't wait.

Perhaps it's the crazy times we've faced in business the past few years. Or perhaps it's the continual changes in the world of marketing - from new technologies that require us to participate with customers differently than ever before, to the changing role of brands. Whatever the motivator, some semblance of a manifesto came to mind today and I wanted to share it now. I'm still not sure if it's a manifesto on the creative life, or just on life itself.

I'll be thinking and exploring these ideas a lot more in my quiet thinking time over the next while.

Ride down the middle of the road and you will get crushed. Venture out. Touch the edges.


Get out an observe. See things and experience things you don't usually do.

Be relevant. Be observant. Engage.

Get into the customer's business. Understand what matters and what success looks like. Care. Contribute. Challenge. Track an issue, and the conversation.

Tell me what you think. Don't always agree with me. Please bring your different experiences to our shared one.

Read. Learn. Breathe fresh air.

Have a similar work ethic. And a different point of view. Bring both every day when you show up.

Screw the excuses and the reasons why not. Chase challenges and dish up the solutions.

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